Alex is one of the most established and respected experts on restaurant development in Montreal. Besnard co-founded A5 Hospitality in 2001 alongside partner Patrick Hétu. With an impressive food service career earned while being a commodities trader, Besnard leaped full-time more than 10 years ago. Born to a family of street bustlers and jugglers, he centers all of A5’s endeavors on executing an exceptional performance and leaving a lasting impression for its audience. Alex’s primary strengths lie in concept creation, layout design and formulating the “story” behind each success story.
Patrick is a passionate team leader responsible for overseeing the operations in each A5 venue. His human resources abilities have pushed our boutique hospitality group to its enviable position as a top 10 food and beverage group in Canada with over 800 employees in 15 different venues. Patrick has an extensive experience in security management and food and beverage operations with a formal training and background with a top national chain.
Specialized in business turnarounds, brand building and creative direction, PJ combines a strong analytical background with heavy marketing experience. PJ is a qualified CPA, CA with past experience at KPMG LLP consulting firm. PJ’s primary strengths lie in the financial oversight of venues, concept creation and selling « the story » to make each venue a success.
A visionary who is passionate about interior design, Amlyne is the creative force behind some of the most inspiring and buzzworthy bars and restaurants in Montreal. She is known for her eclectic and whimsical style with its unique mix of industrial and recycled materials. As head of A5’s design division, Amlyne has signed off on over ten A5 projects, including Jatoba, Kampai and Apt 200. She also runs her own design firm, La Chambre Design & Co.